The Company

Driven by a need to provide quality products at an affordable price, Superking Distributors Limited has been growing rapidly since the company started operations in Jamaica in 2010. Superking places great emphasis on providing quality products to the Jamaican consumer backed by a high level of customer service.

Mission Statement

Guided by a set of core values, we are relentless in delivering to our customers, quality products at affordable prices.

Vision Statement

Our long term strategic planning is centred around our vision of expanding our services into the Caribbean market with the goal of becoming the region’s leading distribution company.

Core Values

  • Integrity
  • Affordability
  • Accountability
  • Reliability
  • Quality
  • Ethical Principles
  • Customer Satisfaction
  • Corporate & Social Responsibility


Superking was started by Gavin Lee in 2010. Driven by his vision and years of expertise in numerous business fields, he started the journey of delivering to the Jamaican market a distribution company eager to implement his simple belief that “quality products” should not be un affordable for the average consumer.


Superking Distributors currently has a committed and dedicated team in excess of 70 workers, working diligently and strategically in ensuring that we uphold our commitments of providing quality products at affordable prices backed by an exceptional customer service.